SEO Campaigns

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“Build it and they will not come – you need SEO”

SEO (Search Engine Optimization) Campaigns

The reason you want your website listed on the search engines (Google, Yahoo, Bing) is because consumers and customers use the internet to find everything.

Remember the Yellow Pages? Today if a customer searches for a business, place or thing they always use a search engine (Google). When we want or need anything we use search and we will find a list of results. If you search for “Chinese Food” from your laptop, computer or cell phone a list of restaurants will load on your screen. The same for your business, expertise, products or services.

If you see [ad] next to the results then those are PAID results but underneath the advertisements [ad] are the organic results and you want your business listed at the top of those results to receive the maximum leads

SEM versus SEO

It is easy to confuse SEM with SEO. To clarify “Search Engine Marketing (SEM)” is different from Search Engine Optimization (SEO). SEM is cost-per-click (CPC) which is a paid advertising campaign on such engines like Google.

Search Engine Optimization (SEO) results are organic clicks. Organic clicks are FREE traffic sent to your website from a Search Engine like Google. Our SEO campaigns are not an automated process but an in-depth inspection of all the parts of your website to determine which part search engine algorithms are not meeting top-ranking rules. Google is constantly changing their algorithms and updating rules and regulations. Your competition is aware of these and are updating their SEO content and tools, so it’s best you also maintain your SEO campaigns. We can do that for you.

SEO Requirements and Analysis

On every new project our SEO team starts with a requirements analysis that will identify how SEO ready is your website. We review and document a clear definition of area’s needing improvement and blueprint a project plan of the work to be done – where, how and when.

Meta Tags
Title Tags
Meta Descriptions
Image Optimization
Page Responsiveness Testing
Organic Keyword Research & Analysis
Robots.txt
Robots Meta Directives

Schema.org Markup
HTTP and HTTPS Status
Top Organic Keywords Rankings Traffic Volumes
Positions Metrics
Keyword Variations
Backlinks
URL Structures
Site Errors (404)

Redirects (301)
Page Titles Reviews
Header Hierarchy
On-Page Ranking Factors
Keyword Cannibalization
Alt Text
Duplicate Content
Page Speed

Content for SEO

Content is a major factor in search engines indexing your site, following the items identified in our requirements analysis we begin the adjustments to make your website optimized for search engine perimeters.

High quality informative content is very SEO important. Exhibiting your expertise, authority and trustworthiness in your content becomes apparent to visitors of your website. If your information is correct, instructional or enlightening, this increases visitor satisfaction and they tend to stay longer on your site. Google doesn’t rank based on the information or how professionally written your content is but instead Google identifies readership satisfaction and you providing the user with what they want and creating that satisfaction.

Quality content also attracts outside links (Backlinks). This is good for organic SEO because Google quantifies and calibrates website user satisfaction across the billions of websites they are tracking. When Google sends their users using their search to a site that satisfies them it helps Google maintain their reputation, their market share, more use of their search engine, but most importantly it increases their advertising revenues. Other webmasters will link to your site because your site or its content makes them look informed or in crowd, you created something worth reading and they want to share it with others. Backlinks bring valuable traffic to your site and enhances the SEO content visibility factors. Google see’s this and ranks your site accordingly.

Search Engine Indexing

Search Engines are very smart and artificially intelligent. Google’s algorithms follow a distinct set of factors when ranking your website. A well designed and optimized website is a great start for search engines to be able to identify if the website’s content is valid and valuable enough for indexing. Based on a keyword search query the search engine indexing determines where your site will rank in search engine results page.

Top Google SEO Ranking Factors

Content that provides valuable and unique insights
Content that covers a topic in-depth
Organic click-through rates
Keywords in H1
The content's length
Website domain authority
Total number of backlinks from relevant sources
Page loading speed via HTML

SEO Backlinks

In the Content section we discussed the importance of content and how it attracts backlinks because backlinks are especially important to a successful SEO campaign.

Internal links are links that allow users to move through your web pages in the same domain and they are necessary to allow your users to navigate your website (Home, About Us).

External links (Backlinks) is when an individual website links to a different website sending one of their visitors to your website as a referral. By referring their readers or users to your website via their linkage are in fact:

The quality and quantity of your backlinks can help you rank higher in search engines such as Google and Bing. Your backlinks to Google are a gauge of how to measure the popularity of your content. Obtaining, analyzing and managing the performance of backlinks are especially important to all SEO strategies. Links from other reputable sources are like votes in an election; they’re effectively endorsements for your content, and they help establish why your content is important and are signals that it could be of high quality.

According to Google their patented and highly secretive algorithm used to rank websites in the search results is known as PageRank. PageRank works by quantifying the number and quality of your backlinks to your webpages. PageRank is an intelligent bot and can determine how important your website is and the more important your website is – the higher rankings in search engine results.

The first thing you need to know is you can’t vote for yourself. This means you can’t simply implement links to yourself as in a forum, blog comment or on social media site or even paid for links – those are not going to count. Google doesn’t like when you cheat or try to fool their systems because it disturbs their algorithm and breaks down the value of links truly being a site of page quality. These attempts may even work against your goals.

As a businessperson you may want us to optimize, strategize your SEO while earning backlinks to your site because that’s where your content comes in and because people love to link to great content.

SEO Competitive Intelligence

We also analyze your competitor’s businesses. Searching for their weakest spots we look at your competitor’s internet traffic, their direct referrals as well as their search engine and social media traffic. These include but not limited to:

SEO takes time

Search Engines will more than likely not place your website on the top of the first page to start. Depending on your website design, SEO site compliance and especially the amount of competition already at top page means it could take some time. Google for example takes anywhere from 4 days to 6 months to crawl a website but there are varying factors that determine when Google would index a site.

SEO Reporting

Per the website traffic report below, the search engines Google, Bing, Duckduckgo and Yahoo sent our client 2,329 (Organic) potential customers visiting their website at no-additional-cost. Depending on your industry a certain rate of those 2,329 visits to your website could translate to new customers. For example, if you are an Attorney, based on the average SEO conversion rate (4.3%), your website has brought in at minimum 100 new customers.

Insights on your website performance provides elemental views and how to create relevant changes to your SEO campaign that will better navigate our efforts for achieving your future digital business development goals.

Our campaign results seem invisible at first, but that is only until you see your growing lead generation and sales reports.

If you are ready and serious about building your digital business, Let’s Talk.