Website Design and Development

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“Our clients are kept in the loop during our website design stage and we keep them involved through-out the entire process during and up till acceptance. We always get approval once the sites deployed “Live,” because at that point there are no surprises”

Website Design and Development

Your website is the digital representation of your business. For a site to be successful it must look professional as well as provide a pleasurable visitor experience on mobile devices as it does on desktop devices. If these two doorway items do not meet user expectations, your customer will contact your competitor instead.

Creative website development is undefinable because it is a talent and requires a unique set of skills. Digital business development is a professional discipline but to stand out from the crowd and to be successful it also needs a professional website designed for SEO compliance, responsive in all screen sizes, content that grabs the customers attention and optimized for major search engines indexing guidelines and more.

Competition is high but how can you compete? Our team creatively uses a combination of imaginative, unique, and original ideas along with marketing and business development knowledge that will make your website stand out, SEO compliant, designed and developed to receive your digital business maximum results.

Our Creative Design Process

Getting a clear understanding of what your project involves is imperative to make sure that our creative design teams ensures that the design is effective, stays within scope, and focuses on what is most important to you – the client.

Define the Goals. You can't reach a goal until you know what the goal is.
Collect Information. Gather data, photographs to start getting inspiration.
Brainstorm and Analyze Ideas
Create Concepts and Drafts
Gather Feedback
Improve based on Client Feedback

Design and Development Stages

Requirements Analysis.

The requirements analysis stage is the most important because it strategizes the work and sets the stage becoming the platform of the entire project. We carefully clarify and include in the planning our client goals, the target audience, the content structure, any detailed features along with as much relevant information as possible for design.

This requires diligence to details and most importantly our client’s valued input. Requirements analysis is important because it also proactively addresses the design aspects of a successful website versus a mediocre or unsuccessful website by avoiding common mistakes that disable a websites optimum performance.

Proactive requirements analysis identifies and defines problems to avoid. Most common are.

1. Poor User Experience. Poorly planned or designed website results in a frustrated or bad user experience. The more confusing the journey, the less likely the potential customer will enjoy it or to complete the buying process. The larger the site the more consideration needed to understand the customers paths. When products or services are incredibly easy to find that increases sales. When users get lost, reach a dead end or become confused, bounce rates and shopping cart abandonments increase. There’s nothing more frustrating than losing a conversion-ready customer due to a poorly planned and organized website.

2. Poorly Written Content. Content marketing is more than just a SEO technique. A clear content strategy is crucial to stand out from your competitor’s website and drive business results to your website in a highly saturated marketplace.

3. Slow Downloads. Users expect websites to load quickly into their browser. When pages take longer than expected to appear this will drive your future customers away. This will affect your SEO and lower your conversion rates and sales.

4. SSL (Secured Socket Layers). Virus software and browsers automatically warn customers when a site is unsecured. Customers will not enter your site if not secured with SSL (Secure Sockets Layers). SSL is the first layer technology that keeps visitor’s internet connection secure and safeguards sensitive data sent between two systems like credit card processing online. SSL prevents criminals from easily reading and stealing personal information transmitted. More important, Google won’t rank your site first-class without an SSL.

5. Server Malware Alert and Removal Tools. Hackers will steal data or your traffic, crash your website, remove your website from search engine results and steal sensitive customer data, such as phone numbers or credit/debit card info. 60% of small businesses fail within 6 months of a data breach. If deemed necessary, we proactively employ a security strategy and hosting backup plan to minimize your risks.

Our Creative Design Process

A key element for every content strategy is a SEO keyword content strategy. It is equally important search engines who will eventually crawl your website pages will index your website with higher rankings. SEO content authoring needs professionally written keyword content that your audience will enjoy, understand your products or services and hopefully be compelled to buy or contact you.

When we write your content our guidelines include:

Section Specific
SEO Keywords
Clear, concise, and creative
Informative, Interesting or Appealing
Uses proven cues
Focuses on the WHY of your product or service
Gets you the sale or engagement you want

Website Design

Our web-designers combine their creative talents along with their technical skills to meet not just all the requirements but to include all the latest techniques and assets.

There are two types of websites that we develop for our clients.

Prefabricated Website Designs. (WordPress, Square) are modified to reflect your business and your information. You will see most small startup business using these prefabricated themes. These are great for putting your business online like a brochure, portfolio or small store front. A prefabricated site will include your logo, custom content and images that will make your design and development more affordable. This is best for a startup budget.

Unique Customized Architectural Designs. These tend to be larger and more complex designs. This type of site is a completely customized website design and usually has a more complicated design with backend operations. Your site will be one of a kind that assures you’re your website is not only visually unique but designed and developed for keyword SEO content, high quality images, high traffic consideration, security layers and all the whistles and bells.

Regardless the type or size of your site our design stage guidelines are always the same.

The design stage typically involves organizing all the information obtained in the planning stage into an organized and documented site structure. It is then presented in a visual representation or a mockup using a graphic file

Mock-ups based on requirements analysis. A visual image of a draft site gives you a concrete understanding of the draft designs and allows you to submit approvals, directions or additional changes before website creation, The mock-up confirms if our design elements are on-track and if not make appropriate modifications to keep it on track.

Review and approval cycle. A cycle of reviewing, tweaking and approving the mock-ups often takes place until everyone is satisfied with the draft design. This is the easiest time to make changes, not during the slicing and coding of the design when the development stage has begun. An online review is submitted for all final changes. Finally, is client acceptance and approval to proceed to development.

Website Development

Development takes the work accomplished in the design stage and gives it visually the online life. It involves the bulk of the programming work as well as loading the codes, images, videos and more.

Coding for each section/page. We start creating the workable actual website First, the home page is developed for navigational reasons and then according to the website design hierarchy all sub-pages are added afterwards. The website usually has several subpages (e.g., Home, About Us) and the content designed information. Most importantly, installing valid coding in this stage is important for future SEO success.

Website Develop and Testing. Components of the design stage are visible in a staging area that will be viewable in browsers allowing shared reviews and testing. Content along with images are on the site and visibly in play. Any new or additional features that will go another round of testing and approvals,

Final Changes and Edits. All the content submitted takes repeated copy reviews. Even the simplest of content demand conciseness, punctuation and spelling corrections and careful attention to last minute details.

Website Testing, Testing and more Testing. This is the final round of full website testing and review of the results. Website testing is primarily checking your web application or website for potential issues before it is accessible to the public.

Most importantly together with our client we walk through every single page and make sure everything meets the client’s expectations and that we haven’t missed anything visually or functionally. Lastly, we comb again through everything on the site from top to bottom and start to end. We even kick the tires.

This stage ensures that all components of the functioning web enabled site are performing smoothly and as planned. These final tests comprise of:

Launch Site and Components

The purpose of the launch phase is to prepare and deploy the coded website for public viewing. Websites are housed on a devoted set of computers called webservers and compatibility of codes, versions, band-withs are all considerations before moving your site to the site’s webserver. Testing in the live environment will be minimal. There should be minimum tweaks if any because of all the planning, design and testing prior to deployment

Website Deployment

“Our clients are kept in the loop during our website design stage and we keep them involved through-out the entire process during and up till acceptance. We always get approval once the sites deployed “Live” because at this point there are no surprises.”

Congratulations your website is officially online and live. It’s time to remove the “Under construction” page. In the past one client had a Zoom Grand Opening. One last note, we have in rare cases had to wait for the internet to propagate the website data before it is viewable worldwide (4 to 24 hours).

More Website Testing

We are firm believers of testing and use diagnostic tools and use code validators, broken-link checkers, website health checks, spell-checker and the like. We want to find any hidden mistakes rather than hearing complaints from you or your client or an end-user. After all tests and last-minute adjustments (if any) our final cross-browser checking is finally. (IE, Firefox, Chrome, Safari, Opera, iPhone, BlackBerry).

Ongoing Support and Services

Development takes the work accomplished in the design stage and gives it visually the online life. It involves theYou now have your piece of digital real estate in the internet world and your website is up and running. Like a spring plant your traffic is growing from our SEO seeded during the website’s development stage. If commissioned for our digital business development or digital marketing campaigns your seeing immediate increased traffic and increased sales. bulk of the programming work as well as loading the codes, images, videos and more.

Don’t worry – we still can provide after deployment support and services after your site’s launched based on your needs.

You focus on running your business while we can continue manage your website. We continue to monitor your site for a couple of weeks after its online for any errors, slowdowns, bugs, or downtime. The success and benefits derived from your website will come from the continued maintenance and updates we make to it for you.

Customer Service is alive and well at EMPARC.

Website Design and Development