- Business Hours Mon-Fri 9am - 5pm | Closed Weekends
- webservices@emparc.com
- (240) 608-7326
Effective Website Development and Promotions:
A website without a marketing execution plan is just an online brochure. The critical piece is driving targeted promotions to your targeted audience therefore ensuring the site is built to convert visitors into customers. After developing a market analysis and action plan (Demographics, Locations, etc.) execution of our marketing plan is critical to actually turning your website into a sales and lead-generation tool.
The key opportunities include: SEO optimization , Paid Ads (Google, Facebook, X, YouTube, Meta, LinkedIn,, Mntn Cable TV, and more), Content marketing (blogs, articles, resources), Social media promotion, backlinks and more
Conversion Optimization Strong CTAs (calls-to-action) Landing pages tailored to campaigns A/B testing headlines, offers, and layouts Fast load times & mobile-friendly experience
Brand Positioning & Visibility Consistent messaging across all platforms Building trust with reviews, testimonials, case studies Email marketing campaigns to nurture leads
Analytics & Tracking Setting up Google Analytics & Search Console Tracking user behavior, conversions, and traffic sources Using data to refine your campaigns and create re-marketing strategies.
More than just a website. We build digital platforms that don’t just look good—they attract the right audience, showcase your brand professionally, and are designed to generate leads and sales. Our job is to take the technical burden off your shoulders so you can focus on growing your business, while your site works 24/7 to build credibility, bring in customers, and turn clicks into clients.”
Today you need the experience and expertise of a skilled staff that comprise of Web-Marketing, Digital Advertising, Search Engine Optimization, Security and much more. At EMPARC We package these proficiencies so that we diligently help our small business clients reach their goals.
Content Marketing is more than just a SEO technique. A clear content strategy is crucial to stand out from your competitors website and drive business results in a highly saturated marketplace.
Your website is the digital representation of your business. For a site to be successful it must look professional as well as provide the same experience on mobile devices as it does on desktop devices. If these two doorway items do not meet user expectations, your customer will contact your competitor instead.
Poorly performing sites that render slowly in a browser will drive customers away. Sites that load quickly receive more traffic, will retain more customers and have higher lead and sales conversion rates.
Google Analytics is a powerful tool we use to review and analyze how well our customized campaigns are doing. It allows us to see where users come from, which search engines or advertisements send the most and how potential customers are interacting with your website and web content.
Our internal SEO reporting provides us tons of information for SEO decision making, SEO marketing adjustments, SEO rankings of your target keywords on a range of demographics including by zip-code level, multiple devices, and locations. We also use SEO reports to see who you’re up against online and what their strengths and weaknesses.
Hackers will steal data or traffic, crash your website, remove your website from search engine results and steal sensitive customer data, such as phone numbers or credit/debit card info. 60% of small businesses fail within 6 months of a data breach. We proactively employ a security strategy and hosting backup plan to minimize your risks.
You focus on running your business while we manage your website. . Your site is monitored 24/7 for any errors, slowdowns, bugs, or downtime. The success and benefits derived from your website will come from the continued maintenance and updates we make to it for you
The EMPARC culture and philosophy is dedicated to understanding the needs and desires of the customer and moving to meet those needs in a proactive manner. Customer Service is alive and well at EMPARC.
Google has been busy in August on Friday morning, November 4th, I began to see new signals of another Google search ranking algorithm update. Over the next 24 hours, those signals escalated and while Google has not confirmed there was an update, there are for sure signs that there was a Google search update.
The update also seems pretty significant, with a nice amount of chatter and the tracking tools, at least most of them, showing big spikes on the 4th and 5th of November.
By paying attention to what Google is looking for and by also listening to what they are not saying, you can avoid costly errors. And the best part is you don’t need to deal with updates blindly. SEO Experts watch site algorithms looking for the possible impact of algorithm adjustments to know when their sites have been impacted.
Major algorithm updates can be scary, but you’ll be okay if you are doing SEO right and not trying to beat the system by buying links and spinning content.
We work hard to maintain high values that create genuine trust over time: quality, honesty, fairness and accountability. Once we have earned your trust we hope that EMPARC will become your go-to-internet-guru.
EMPARC
551 Eisenhower Drive
Frederick, Maryland 21703
(240) 608-7326
Copyright © 2022, Emparc. All Right Reserved.
