Email Campaigns

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“Consider adding an email component to your overall digital business development package and see your reputation growing, easier and better close rates due to branding and of course this means more sales”

Email Marketing

Emails can be delivered 24 hours a day, 365 days a year and can be received from any computer, anytime and anywhere in the world which has an internet connection.

Email is still one of the most powerful marketing tools if done correctly and professionally and it can be extremely lucrative. It can drive engagement, build relationships, enhance reputation and increase sales. Email campaigns can also deliver a high Return on Investment (ROI).

You can do a ton with a free email account, but to launch a successful email marketing strategy you need the best email marketing plan, creatives and professional service.

The goal of email marketing is to attract consumers to your company’s website and drive sales. To do this, the customer needs to have a near-perfect customer experience with your email invitation as well as your website.

The goals of your email campaigns should be:

Increase traffic to your site
Nurture your leads and convert them into loyal customers
Increase client retention
Improve your marketing funnels
Provide extra value to the customer
Increase sales

Repeat and Referrals

The top priority of business is generating leads and creating new customers, however the importance of developing both repeat customers and referrals and developing these personal relationships can make or break a business.

Through-out the buying cycle relationship building is crucial. Email targeting and remarketing gives you the ability to connect with your audience, further your reputation, build your brand and especially separate your business from your competitors. Email marketing is valuable and important because it is a marketing workhorse that not only keeps you connected with customers, but it is used to educate readers, drive traffic to your website, conduct valuable insight surveys, share updates, newsletters, announcements and so much more. Your email workhorse delivers:

Planning Stage

A well planned and professionally designed email marketing campaign makes all the difference for your success. The planning stages of blueprinting the connectivity of the campaign to other components of the digital marketing strategy can be a puzzle of content, website landing pages, e-commerce components, content and strategic links. We will piece that puzzle together in concert using our digital business development strategies, integrated with your current digital marketing channels campaigns. Planning makes all the difference for the greater impact, ROI and success.

Even the best designed, planned and executed email can fail because there are a diverse set of skills needed to comply and pro-actively avoid compliance issues (server blocked due to spamming, accessibility, data privacy) that requires a clear understanding of how-to and what not-to-do in assuring a deliverable mass mailing.

While a professionally designed and strategic email marketing campaign works extremely well for large business, unfortunately small business owners tend to put out subpar email marketing campaigns with poor planning. Do-it-yourself email campaigns mostly flop because of lack of the various skills and knowledge needed to launch a successful campaign. The learning curve is too high and too expensive in lost time.

Creative Content and Design

Email content and design is not just another pretty face. It combines talented decisions based on the psychology of colors, words, images, subject lines, sales content, lead links, video’s and more.

Not all email campaigns are alike. During the creative and design stage we customize and look at key principles of psychology in the creative designs of your email marketing campaigns. Every emailing thrust developed by our team at EMPARC has specific quality assurance guidelines to:

Earn trust in your company name
Grab attention with the subject line
Add a punch in the preheader text
Keep your email on-brand
Feature the offer in your header
Use images strategically
Use video to drive engagement
Integrate hyperlinks

Branding

Ever heard about a new company and then that company name starts popping out and you’re hearing it or seeing it every day? Suddenly you see ads for the product every time you see an advertisement while surfing the internet, check your social media and checking your emails. Here’s why you’re suddenly seeing this new thing everywhere.

This phenomenon (“the frequency illusion”) is influenced by two human behavioral processes, Selective Attention and Confirmation Bias.

1.Selective Attention is an awareness about a new company name, idea or something that you unconsciously keep an eye out for it, and as a result start noticing that new name, idea or something surprisingly more often.

2.Confirmation Bias is the second awareness, Confirmation bias reassures you that each time you notice that something it is further proof of your impression that the something has gained even more importance or notoriety.”

This phenomenon is precisely why email nurturing is incredibly important. The technique is to lead someone that starts noticing your company name and you’ll want to help them start seeing your company name more often so that they become familiar and more trusting of your brand.

Using email tactics like remarketing and retargeting can over time increase conversion rates. Sending a prospective or existing customers our designed emails will nurture your brand name using the “the frequency illusion”. These email campaigns will increase the possibility of them converting them into your next new customer or reminding an existing customer it is time to buy again.

Emailing Sources (SaaS)

Software as a service (or SaaS) delivers internet enterprise applications as a service. Enterprise software applications is not affordable to build and maintain for a small business. Instead of installing and maintaining software, you simply access the software as a service (SaaS) over the Internet, saving ourselves from extremely complicated software and hardware management expenses.

Why re-invent the wheel when there are reputable email SaaS companies that provide a variety of tools necessary to start, control and maintain ongoing email campaigns. SaaS email services will offer free tiers for limited use. Ideal for small businesses, services like HubSpot, Constant Contact and MailChimp offer free email service plans.

The email tools we employ are the leading email SaaS marketing services. These services are fully automated and provide the whistles and bells for a robust and professional email service.

Constant Contact email campaigns work well in conjunction with online stores, branded email marketing campaigns and more. There is a small fee.

Mailchimp offers a free start-up service and tends to be a better if you’re cost-conscious, need advanced reporting features, and want more extensive automation and A/B testing.

AWeber is a good alternative for our start-ups to start building an email list because less of less start-up cost. They supply prefab designs from over 700 templates, stock images, autoresponders and more.

HubSpot’s platform combines marketing automation, email, and a suite of other flexible marketing tools with the power of a CRM and other powerful automation features designed to help grow your business.

ConvertKit is a deemed the best choice for converting your email database for expansion and popular amongst professional bloggers, authors, and marketers.

Drip is a SaaS email marketing platform particularly for those larger medium sized clients marketing retail or an ecommerce brand because they offer more robust features.

SendinBlue is a complete SMS and email SaaS for international businesses. If you’re a high- volume sender we may prefer SendinBlue at the time of design. SendinBlue is rapidly growing in Europe and was named as a G2 leader for 2021 for email marketing.

This subject of email tools and techniques that we employ at EMPARC could fill volumes of webpages, but there is no one recipe for your campaign because we treat every campaign different. There are many different variables that we consider making your email thrusts as successful as we can make it.

Request for Success

Email marketing has a return on investment (ROI) of $36 for every $1 spent. For every $1 you spend on email marketing, you can expect an average return of $36. From planning-to-email transmission we work hard to provide and support the email marketing results that you will want.

Consider adding an email component to your overall digital business development package and see your reputation, higher close rates and more sales due to increased branding and reputation.

Email Campaigns

Email Marketing

Repeat and Referrals

Planning Stage

Creative Content and Design

Branding

Emailing Sources (SaaS)

Request for Success

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