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Social Media Marketing

“Social media is one area of business where you don’t need to outspend your competitors in order to beat them.”

SOCIAL MEDIA MARKETING (SMM)

Social media is a digital marketing tool that cost effectively promotes your company, brand and reputation. Reputation is everything for growing and promoting a business in the digital marketplace. Reputation and branding leads to more recommendations, referrals and more sales. Businesses need channels to reach their customers online and the most effective way of connecting through social media platforms where people congregate to interact with one another digitally.

Social media gives you the power to set your company persona apart from your competitors. Social Media is a highly cost effective way of your business grabbing the digital globe by the hand and reaching out to communicate with the world and your customers in real time.

SMM is cost effective for reputational campaigns, influencing and generating customers. A good example of reputational buzz is Coke-a-Cola. We all know and what Coke is – but – the repetitive posts, images, ads and news keeps Coke in the forefront of our minds and subconsciously sells when we want a soft drink.
Small businesses overlook the real potential of messaging apps on social media platforms of the likes of Twitter, Facebook, LinkedIn and Instagram.
The statistics tell the reach and access that these marketing tools provide small business in today’s digital marketplace.
  • 55% of consumers learn about latest brands on social media
  • 43% of consumers used social media to find new products
  • 78% of consumers will purchase from a company having had a positive social media experience with them

Facebook

Facebook is an online social media platform that is most popular and fits the needs of companies. Businesses can create a Facebook business page to engage and communicate with their customers and their communities. All businesses large or small need to get brand information and products across to the customers and that demands at minimum you setup of a business page on Facebook or an online platform.
Just to create a Facebook Business page is not enough anymore. Unlike the movie “Field of Dreams,” build it and they will come is just a saying. If you don’t properly build social media campaign strategies and goals, you won’t meet your targets.
Do it Yourself (D.I.Y.) for most small businesses, a successful social media campaign is not easy to create, plan or execute. For DYI small businesses owners, Key Performance Indicators (KPI) are either not planned or an afterthought, but it’s important to decide what the primary goal should be for your social media campaigns. EMPARC consultants will plan and advise in concert with you in the planning stages defining your primary goals.

Primary Goals

  • Engagement: impressions, clicks, likes, shares, comments
  • Reach: follower counts, impressions, and web traffic
  • Conversions: conversion rates and sales revenues
  • Customer loyalty: costs per lead, issues resolved, customer renewal value
Measuring the results and using the KPI will help us determine what has the most impact and what areas bring the most results. We analyze the KPI and adjust out campaigns on regular basis to reach your goals.

Key Performance Indicators (KPI)

  • Followers
  • Impressions
  • Post reach
  • Web traffic
  • Clicks
  • Likes
  • Dislikes
  • Shares
  • Comments
  • Mentions

Our Approach

There are two types of Social Media Marketing campaigns. One is Organic and the other is Paid Social Media Advertising Campaigns.
To be successful for your Organic campaign, we assign a resolute person (or team) for posting of weekly messages, images, text, videos, and other content that promotes and manifests audience engagement. Daily or weekly postings all playing an important part in generating reputational (product or service) buzz.
A social media Advertising Campaign is a PAID Ad campaign that provides a measurable and immediate set of results. We are competent in managing both your organic and advertising campaigns.
After your website is online and registered with the primary search engines, we would start planning your first social media campaign. We would first need to first understand your audience as they associate with your product or services (Locally versus Nationally versus Internationally) and which platforms they socialize in.
We then establish what you are looking to achieve once we get their attention. We will then be ready to begin our use of the social media networks that are most relevant for your goals.
Our social media campaigns designed and managed will be interconnecting with your other digital marketing campaigns. They all will work coordinated with each other. Campaign tactics intertwine messages and links, so the social media reputation campaigns are an important piece to the total digital marketing initiatives.
Determining which platforms are best for your Digital Business Development campaign requires a clear understanding of the platforms, their audiences and your goals. Our social media campaigns always start with a clearly defined set of goals. Our campaign planning is the blueprint to creatively design, develop and execute a social media strategy that promotes:
  • Increase Brand Awareness
  • Drive More Website Traffic
  • Drive Visitor Loyalty
  • Improves Conversion Rates

Target Audiences

A Social Media marketing campaign depends on your target audience and your product(s) or service reach. COVID and Generation Z has completely changed this landscape and in 2021 we looked at the most recent data. Statistics show the primary reason for using the internet are:
  • Finding information (62.2)
  • Staying in touch with friends and family (55.5%)
  • Keeping up to date with news and events (54.3%)
  • Researching how to do things (51.7%)
  • Watching videos, tv shows, and movies (51.6%)
  • Finding new ideas or inspiration (47.5%)
  • Researching products and brands (46.5%)
  • Accessing or listening to music (46.1%)
Internet users average 2 ½ hours just in social media per day. According to the Digital 2021 Global Overview Report the average amount of time internet users ages 16 to 64 is 6 hours 54 minutes on the internet across all their devices.
Young Females Spend Most Time on social media Nobody will be surprised by this finding. 16-24-year-old females average 3:14 per day on social media, compared to their male counterparts, who average 2:39. The trend of females spending more time on social media continues at all subsequent age groups:
  • 23–34-year-olds: Females (2:45), Males (2:29)
  • 35–44-year-olds: Females (2:20), Males (2:14)
  • 45–54-year-olds: Females (2:01), Males (1:47)
  • 55–64-year-olds: Females (1:35), Males (1:21)

Primary Social Media Campaigns (USA)

Social Media is a HUGE market with over eleven major platforms the U.S.A. and we have identified over 271 platforms worldwide [ See Chart Below].
There are distinct types of Social Media platforms and determining the best platforms for your digital marketing campaign requires a clear understanding of the platforms, their audiences, the media buys and ad creatives.
Our primary U.S.A Social Media Marketing campaigns include
  • Facebook
  • YouTube
  • Instagram
  • Twitter
  • Pinterest
  • Reddit
  • LinkedIn
  • TikTok
  • LinkedIn
  • NextDoor

International Markets (SMM)

The average businessperson when they hear the word social media they immediately think of the primary platforms like Facebook. The term “Social Media” conjures up thoughts of connecting with family and friends nationally and across the globe.
At EMPARC we know that social media is also a vehicle used by both international and local businesses and expands beyond our sites like Facebook, Twitter and LinkedIn. For certain clients there could be additional international opportunities, networking opportunities and sales using the correct social media vehicles. If your products or services can increase business opportunities or sales globally, then your international internet users may not be getting accessed.

Social Media (Worldwide)

SOCIAL MEDIA PLATFORM
 
TYPE
 
DESCRIPTION
23snaps Parents save photos, videos, measurements and stories of their children
4chan Imageboard Anime, manga, video games, music, literature, fitness, politics, and sports
8tracks.com Streaming user-curated playlists
Academia.edu Academics/researchers
About.me Promote individuals
alimero Blog
Amikumu Language learners
aNobii Books
Anphabe.com Employment website
Ask.fm
aSmallWorld European jet set and social elite worldwide
Athlinks Running, swimming
Band Group communication, South Korea
beBee Personal brands
BeWelcome Homestays and hospitality
BigMuscle.com Physically fit gym guys
Biip.no Norwegian community
BitClout Microblogging, cryptocurrency[1][2]
BlackPlanet Black Americans
Blind Employees
Blogger Blog
Brainly
Busuu Language learning community
Buzznet Music and pop-culture
CafeMom Mothers
Care2 Green movement
CaringBridge Connections after a serious health event.
CarSwap Car swap and sales matching platform.
Cellufun Mobile Social-network game
Chess.com Chess players
Chictopia Fashion enthusiasts
Classmates.com Alumni
Cloob Popular in Iran
CouchSurfing Homestays and hospitality
CozyCot East Asian and Southeast Asian women
CrossFit Fitness goals
Crunchyroll Anime fans
Cucumbertown Chefs
Cyworld Popular in South Korea.
DailyStrength Medical & emotional support community
Dayviews Sweden
Dead Runners Society Running
DeviantArt Art community
Diaspora* Distributed social network
Discord Live chat and voice for groups
Draugiem.lv Popular in Latvia, Lithuania, Hungary)
douban Chinese movies, books, and music
Doximity U.S. medical doctors
Dreamwidth Blogging
Dulwich OnView Blog Dulwich
Duolingo Language learning community and forums
DXY.cn Chinese health care professionals
Edmodo Social learning network for schools
Ello Creative field
Elixio Business executives jet set and global elite
English, baby! Students and teachers of English as a second language
eToro Social investing, finance
EverQuest Massively multiplayer online role-playing game
Experts Exchange IT professionals
Facebook Blog Photos, videos, blogs, apps
Faces Women in digital media
Fandalism Musicians
Fark Comment on news stories
Fieldoo Soccer players
Fetlife BDSM
FictionCity Artists
Fillos de Galicia Galicia
FilmAffinity Movies and TV series
Filmow Movies and TV series
Final Fantasy XI Massively multiplayer online role-playing game
Fishbrain Fishing
Fitocracy Fitness
Flickchart Movie ranking
Flixster Movies
Flickr Photo sharing, commenting, photography related networking
Frank Political commentary
Focus.com Business-to-business
Fotki Photo and video sharing
Foursquare City Guide Location-based mobile social network
Foursquare Swarm Location-based mobile social network
Friendica Distributed social network
Fyuse Photography, 3D images
Gab Right-wing politics
Gaia Online Anime and games
Gapo Vietnam
GameFAQs FAQ Video games
GameTZ.com Trading items
Gapyear.com Travel
Gays.com LGBT
Gaysir Gays and bisexuals in Norway
GemStone IV MUD
Geni.com Families, genealogy
Gentlemint Men
Gettr Free speech[3]
Glee.com
Goodreads Library cataloging, book lovers
GovLoop Government employees
Grindr Gay and bisexual men
Habbo Teenagers
Habitat Virtual world
Hello
hi5 Video games
Hospitality Club Homestays
Houseparty
HR.com Human resources professionals
Hub Culture Ven digital currency
I Had Cancer Cancer survivors
Ibibo Talent promotion
ICQ Instant messaging
Identi.ca Hackers and software freedom advocates
ifMUD MUD
IMVU Virtual world
iNaturalist
İnci Sözlük Turkey
Indaba Music Musicians, remix contests, and networking
Influenster Product sampling and reviews
Inspire Healthcare professionals
Instagram Photo and video sharing
IRC-Galleria Finland
italki Language learning
JamiiForums Tanzania
Kaixin001 Mainland China users
KakaoStory Pages, South Korea
Kiwibox Teenagers
KizlarSoruyor Question-based
Kobo Reading platform and social network
Koofers Academic Social studying network for college students
Kroogi Artists
Labroots Science and medicine
LambdaMOO MOO
Last.fm Music
Letterboxd Film
LibraryThing Book lovers
Likee Videos
LimeWire Peer-to-peer file sharing
LinguaLeo Online English language learning website. Popular among the Russian-speaking diaspora.
LinkedIn Business and professional networking
Listography List-sharing
LiveJournal Blog Blogging
Lunchclub Social meetings
Marco Polo
Mastodon Micro-blogging
MEETin Social meetings
Meetup Offline meetings
MeWe Likes and emojis
Miaopai
Micro.blog Microblogging
MocoSpace Mobile social network
Minds Distributed social network with Ethereum tokens
Fitocracy Bulletin board system China
mixi Japan
MocoSpace Mobile community
Moodle
MouthShut.com India
Mubi Auteur cinema
MyHeritage Family
MyLife Locating friends and family, keeping in touch
Myspace Blog Young people
My World@Mail.Ru
Nearby People nearby
Neopets Virtual world
Newgrounds Gaming, filming, audio and artwork composition
NK.pl School, college and friends in Poland
Nexopia Canada
Nextdoor
Ning Create social networks
Odnoklassniki Connect with former classmates in Russia
Open Diary Blog
Parler Free speech and privacy
PatientsLikeMe Patients with life-changing illnesses
Partyflock Electronic dance music
Peach Mobile
PEERtrainer Weight loss
Penny Arcade Webcomic
Periscope
Pink Petro Women working in the petroleum industry
Pinterest Pinboard for organizing and sharing things you love
Pixnet Taiwan
Play.fm Disc jockeys
Plaxo Aggregator
Playlist.com Music
Plurk Micro-blogging, RSS in Taiwan
Portfolium Student employment search
Postcrossing Send and receive postcards
Quora Questions and answers
Qzone In Simplified Chinese; caters for mainland China users
RallyPoint Military veterans
RateItAll
Ravelry Knitting and crochet
Readgeek Book recommendations
Red Light Center Virtual world
Reddit News aggregator, social bookmarking, and Internet forums
Renren China
ResearchGate
ReverbNation.com Musicians and bands
Rooster Teeth Social network and community site
RuneScape Massively multiplayer online role-playing game
Ryze Business
Sarahah Feedback from friends and coworkers
Second Life Virtual world
Sharesome Pornography
Sina Weibo Microblogging in mainland China
Skoob Brazilian readers
Skyrock French-speaking world
Snapchat
Snow Image messaging
Solaborate
Something Awful Internet forum Comedy
SoundCloud Repository of original music pieces
Soup.io Microblogging
Spacehey
Spaces Russian mobile phone users
Spot.IM A service for webmasters to add social networking functionality to their websites
Stack Overflow Question and answer knowledge market site for programmers.
Stage 32 Professionals in film, television and theater
Steam game launcher, forums, live chat/
Steemit Blockchain based social networking.
StudiVZ University students, mostly in German-speaking countries.
Tagged Blog Tagging similar photos and profiles
TakingITGlobal Youth focused on global issues
Talenthouse Creative collaboration
Taringa! Argentina
TermWiki Learning / languages / translation
The Sphere Luxury network with exclusive personalized services
The Meta Network Bulletin board system
The Student Room Blog Students in the United Kingdom
The WELL Bulletin board system
Thinkspot Free speech alternative to Patreon
TikTok Music oriented
Total Recut Video sharing and resources website for fans and creators of video remixes
Travellerspoint Travel
Truth Social Mastodon derivative[4] Trump-affiliated social network, not yet launched
Tuenti Phone company in Spain with social networking service
Tumblr Blog Microblogging
TV Tropes Wiki
Twitter Micro-blogging, RSS, updates
Twoo.com Disc jockeys
TV Time
Untappd Beer drinking
User Friendly Webcomic
Vero
VK Music upload, listening and search. Popular in Russia and former Soviet republics.
Vampirefreaks.com Gothic and industrial subculture
Viadeo Business owners, entrepreneurs and managers
Vingle Photos
Virb Artists, including musicians and photographers
Voat Censor free reddit clone
Wattpad Readers and authors
Warm Showers Homestays and hospitality while bicycle touring
WAYN Travel and lifestyle
We Heart It Image sharing
Werkenntwen General
Whisper
Wikipedia Wiki
WikiWikiWeb Wiki
Wooxie Blog Blogging and micro-blogging
Woozworld Tweens and teens
WordPress Blog
World of Warcraft Massively multiplayer online role-playing game
WriteAPrisoner.com Inmates connect with friends, family
WT Social Subwikis
Wykop.pl Micro-blogging
Xanga Blog Blogs and “metro” areas
XING Business primarily in Germany, Austria, and Switzerland
Yammer Office colleagues
Yelp Business review
Yo Quick connections
YTMND Meme-sharing
zoo.gr

Why EMPARC?

We help you grow your social media presence and we know how to make it work for you. We know how to establish relationships online and how to build communities. We know what to say, how to say, and when to say it. We will establish the social media and content strategies to begin your business market outreach process, and we monitor analytics to discover what’s working and what’s not. Make the adjustments and report the results to you.
Diverse business associates

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We work hard to maintain high values that create genuine trust over time: quality, honesty, fairness and accountability. Once we have earned your trust we hope that EMPARC will become your go-to-internet-guru.

EMPARC
551 Eisenhower Drive
Frederick, Maryland 21703

(240) 608-7326

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