About Us
We are a full-service digital business development agency.
Our slogan is delivering “Excellence in Marketing Performance, Advertising & Reputation Campaigns (EMPARC).
We take each client, each customer as an opportunity to help small business owners by providing affordable but quality
expertise, services or products via digital technologies.
Our Goals
Our focus is on helping and providing our small business clients with
the excellence and results of the large advertising agencies without
the large budget requirements.
Our goals are not to be the largest or the most lucrative agency on the
internet, but instead to help those small businesses who are serious
about their success and need professional guidance and assistance to
meet and grab the digital transformation age opportunities.
Are you looking to start and develop a website and a digital marketing
plan for your company, but you are a small to medium sized business
and cannot afford to hire a full-time digital business manager or
developer?
EMPARC maybe your best choice!
Our Values Define Us
We take seriously the trust you place in our abilities to help you and
your business. We work hard not to disappoint that trust. We install in
our team members our values that prove integrity, respect, quality,
ownership of responsibilities and above all our agency core values.”
Our Core Values as an agency are:
- Strive for Excellence
- Be Proactive
- Supply Value Added Services
- Provide Best Practices
- Provide Best Experiences
- Take Pride in Our Work
- Strive to Exceed Customer Expectations
Our Services
We are a “Wheelhouse” of digital business development
experiences, expertise and proficiencies. We are
professional, affordable and can be all inclusive by
supporting your business with a broad range of services
using proven internet business development solutions.
We understand the unique needs of your small business
and data tailored to your industry to find and get your
competitive edge and capitalize on it.
Our primary services we provide are:
- Digital Business Development (Digital Marketing Campaigns)
- Google Advertising Campaigns (CPC)
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM/SEM)
- Email Marketing Campaigns
- Domain and Hosting
- Website Content Development
- Website Design & Development
- Website Management
- Google Analytics and Reporting
- Website and Hosting Security
Digital Marketing Channels
Our digital business development strategy is industry specific. The same digital marketing channels for real estate would not the same for example, financial services.
We customize and engineer our digital marketing campaigns to your industry specific channels. We employ both search engine optimization as well as paid advertising simultaneously in our campaigns to maximize lead generation and marketplace coverage.
Our Digital Marketing Channels include but not limited to:
- Google My Business
- NextDoor
- Amazon
- Google AdWords
- Google AdSense
- Home Advisors
- Zillow
- Bing
- Houzz
- Angi
- Thumbtack
- Groupon
- YELP
- BBB
- Yahoo
- Industry Backlinks
Social Media Marketing Platforms
Social Media is a HUGE market with over eleven major platforms the U.S.A. and we have identified over 271 platforms worldwide
There are distinct types of Social Media platforms and determining the best platforms for your Digital Business Development campaign requires a clear understanding of the platforms, their audiences, the media buys and ad creatives.
Our primary U.S.A Social Media Marketing campaigns include
- YouTube
- TikTok
- NextDoor
Start Up Packages
Occasionally a client already has a working website and feels that they only need to use one or two of our services. Often a customer has financial limitations and needs to take a one-at-a-time building blocks type approach.
Our Start-Up package means a customer can purchase smaller projects or order as an individual isolated services. Slowly but surely these items can be implemented as building blocks towards a more comprehensive website or digital business development and marketing package.
We recommend using a Start-Up package strategy for our clients who are just getting established and have limited funds. This approach generally takes more time but eventually gets the client online and ready to market.
- Website Design,
- Website Development
- Search Engine Submissions (SES)
- Website SEO
- Google Advertising Campaigns
- Single Social Media Campaigns
The EMPARC Approach
Fail to plan and you are planning to fail. Every customer, every project is unique. We start our business relationship getting a clear understanding of who you are and what is your ultimate vision and business goals. Taking a clear proactive look on what we will need and how we plan to get you there in a step-by-step plan has been the foundation of success of every client who is just getting their business started.
Stages of Design and Development
There are multiple stages to our design and development stages.
Initially we conduct an in-depth analysis of your company and competitive advantages.
An EMPARC analysis is not a cookie cutter approach and not made from one mold.
This is not an assembly line approach, because you and your business are unique, and our analysis is based on our clear understanding of the scope of your company products and services versus the competition. This assessment is a first step to mapping out your digital business development plan before taking any actions.
Most people do not understand the importance of the domain name and the difference it can make for your website and branding success. We can aid and recommend the best available domain names to choose from and register it for you for your business.
Domain names are one of the most important tools to starting an online presence. Your name needs to be a SEO friendly domain name that capsulizes what your company does in the shortest possible word. Selection of a short, non-hyphenated descriptive domain name for your website is extremely crucial to your future success.
If your domain has already been registered and it is mission critical to have a specific name, we also can attempt to contact the owner of the domain name, broker a safe and legal transaction, negotiate the selling price and finally acquire that name for you.
If you do not already have a website, our creative & development teams will begin working on a customized website design during this stage. Your website design will be carefully planned so that it meets the standards of search engine acceptability. Search Engines are getting more intelligent everyday (AI) and can verify standards set for SEO content authoring, SEO keywords positioning, graphical interfaces, site download speeds and much more. We can also provide you affordable hosting, security and support services.
We review the marketability of your site, products and/or services and design the best learned approaches for success. We apply all the information learned and applied up till this stage.
Implementation and Execution
If your site is not SEO ready, we may adjust any items that would not just help your business grow, but also strengthen the existing client base and brand awareness. Not trying to get too technical but a frequent reason that a website might not be bringing in traffic may be due to poorly coded meta tags, poor title tags and meta description or keywords.
If your website was perfectly designed and developed by a professional with the proper SEO mechanics for each page, then we can begin the web-marketing and digital business development stages. If not we will need to make modifications to your existing site, this eliminates digital marketing performance constraints and that will enable us to make your website more marketable and SEO friendly.
At the web-marketing and digital business development stages, we proceed on the journey of internet web-marketing and organic search engine promotion and registrations. These changes will raise your organic leads and website traffic through search results in major search engines like Google, Yahoo, and Bing. Also, it is in this phase we figure out which digital marketing and social media channels are best for your business and then immediately start working on an affordable campaign that will get your business listed and achieve better positioning in the marketplace as soon as possible.
Between 6 months and 1 year we will repeat another competitive analysis. This analysis finds the strength and weakness of your competitors by investigating their current marketing strategies and figuring out their competitive advantages (Large or Small).
A competitive analysis will affect our future digital business development efforts, our discussions and your input based on our findings and suggestions. We will work directly with Google to improve your website scores, positioning and find what course of actions we will need (if any) to assure your campaigns success.
This is just the beginning of our work because we continue to monitor your rankings and tweak your site using all our tools to get you to Google first page. By the end of these efforts we have strategized, implemented a plan of action based on your budget and the information you shared with us in the stages of design and development. We are in running in full force of your generic or paid advertising campaigns and bringing home results.
Once satisfied with the data and the results, we begin working up a longer-term plan of action. This concludes our deployment, implementation and execution stages for this project.
Ongoing Support and Services
Ongoing support and services requires an annual plan of action that combines continued marketing support and services. Our annual plan is a Full-Service Package. This is a complete bundle of all our support and marketing services.
On an annual plan, we watch your campaigns results daily, weekly or monthly depending on the type of campaign we are conducting. We can spot, define and determine area’s needing improvement or re-investment using various internet analytical and SEO tools.
As a team, you and EMPARC put in the work to get to the top, but it always takes
work to stay at the top. As you grow your budget grows and your Digital Business
Development needs will grow too. We get you to higher rankings in the search
engines, but once our goals are achieved, we need to continue to work hard to
keep you there or take you to the next level.
With flexibility based on current needs, we can focus on Google and Search Visibility Optimization for the first quarter of a year, but when it is advisable and workable to expand to Social Media Campaigns, Email Marketing Campaigns or more Creative and Development we revise new goals based on your constraints.
Digital Business Development is a never-ending process. Our Monthly Full-Service Package offers a small business the complete bundle of all our support and marketing services available on a budget friendly, priced monthly basis
If you are ready and serious about building your digital business, Let’s Talk.
