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A Full-Service Digital Business Development

Digital business development means growing a business exponentially using the internet as a propellant. When Chimney Masters LLC talked with us the owner was handing out paper leaflets to promote his business. Digital Business Development success does not happen overnight but in Chimney Masters case it was a sure but steady process. EMPARC performed many assignments, task and weekly routines as part of the Full-Service package customized for Chimney Masters specific and budgetary needs. The services provided include but not limited to:

Domain Registration
Website Hosting
Website Design & Development
Website Content Authoring and Publishing (100%)
Hosting Maintenance and Repairs
Search Engine Submissions (SES)
Facebook Business Site Development
Twitter Site Development
Pinterest Site Development
Google Business Site Development

NextDoor Business Site Development
Social Media Site Management
Keyword Modifications and Metrics
Google Paid Campaigns (CPC)
Bing Paid Advertising Campaigns (CPC)
Facebook Advertising Campaigns (CPC)
NextDoor Advertising Campaigns (CPC)
Search Engine Optimization (SEO)
Backlink Development
Email Campaigns

Demographics and Behavioral Research
Keyword Modifications and Metrics
Business Trends and Impacts Reports
Competitor Tracking and Analysis
Keyword Modifications and Metrics
PPC Advertising
Optimization Score Monitoring and Development
Analytical Traffic Reporting
Competitor Analysis, Monitoring and Reporting
Customized Business Trends and Impacts Reports

From the Beginning | Project Start

Initially and transparent to the management of Chimney Masters EMPARC immediately started working on all the most critical foundational aspects to build a successful promotional website. Initially the key components started with crucial jump-start stages that combine Domain Registration, Content Authoring, Website Design and Development and Domain Submissions.

Domain Name Capture, Purchase, Broker & Registration

We were able to capture the domain chimneymasters.com from the start. One of the most important tools to starting an online presence is a SEO friendly domain name. Choosing and registering a memorable domain name for your website is critical to your future success. If your domain is already registered and it is mission critical to have a specific name we can broker, negotiate and purchase to acquire that name for you.

Content Authoring

Content authoring is not just a bunch of pretty words. EMPARC produced 100% of all content for the chimneymasters.com website. The most essential elements we employ in our content authoring is SEO friendly content that is effective copywriting using keyword strategies.

The content we wrote for chimneymasters.com was specifically written for their target audience and marketplace with a specific digital marketing plan per page into the content. We designed each page for engaging consumers and providing their audience informative and interesting read for maximum promotions. By writing valuable content, we immediately built credibility and trust with potential customers. Our content writing for Chimney Masters established this company as an authoritative source by offering specific information that meets the consumers need

Website Design & Development

EMPARC designed and developed the Chimney Masters website for future digital business marketing success. Millions of entrepreneurs are doing business without a strong website digital marketing website strategy. That is like building a highway but forgetting to put up speed limit signs, lane markers or entrance and exit signs.

You cannot just build a website and hope your content is enough to motivate web traffic to trust your brand — you must actively guide prospects toward buying decisions using best practices of digital marketing.

Another important website design impact for success is known as “Responsive Design” it is important to remember that not everyone will be visiting your site on a computer, so we make sure that it works equally well on phones, tablets, and other devices.

EMPARC websites inherently assured all the working parts and elements are included in the website development stage for future digital business marketing targets and success. Once the chimneymasters.com website was designed, developed and deployed we immediately started registration with the top search engines.

Web Marketing

EMPARCS consistent web marketing brings more organic traffic, which resulted in a major return on Chimney Masters website investment. Our goal was to increase the “free” search engine (organic) traffic share as high as possible—over any other sources, especially paid advertising—to compete against much larger and established chimney companies in their working areas.

Search Engine Optimization (SEO

EMPARC still performs SEO for Chimney Masters. We provide an ongoing process of maintaining and improving their websites increased coverage and visibility when people search for chimney or dryer vent services in Google, Bing, and other search engines. As two-thirds of all internet traffic comes from organic search, EMPARC employs the best practices and placement techniques used in SEO to bring in as much organic (no cost) leads as possible. Ninety-three percent of online experiences begin with a search engine, so getting your SEO work done by EMPARC will bring many more potential visitors. We maintain that Chimney Masters will be found by the 94 percent of people who only view the first page of Google search results for their given territories.

At the start, SEO takes time to catch-up and beat your first page competition but with EMPARC ongoing SEO marketing plans we will achieve the highest possible ranking for organic (FREE) search leads.

Paid Advertising

Once Chimney Masters started to realize an increase in sales due to website traffic, EMPARC suggested that they re-invest the increased gross profits to immediately increase even more new business using paid advertising [Google, Facebook, Bing, and more.]

EMPARC developed a workable budget to get more new customers while reminding existing customers to contact Chimney Masters using paid advertising. Paid advertising allows EMPARC to bid on keywords (Chimney Cleaning) and when we are the highest bidder, your advertisement appears at the top of search engine results pages. We designed Chimney Masters campaigns to choose specifically who to show their ads based on location, keywords, interests, age, gender, language, and even the type of device used. We advertised Chimney Masters website directly to the people who will be most likely to purchase their service and those who have purchased in the past.

On top of that think of all forms of search engine advertising is also a great branding opportunity. but paid advertising proves most beneficial when targeting a specific city with a specific sale or buyer’s opportunity. The digital business development activities are never ending if you want to grow a business. This Phase is where we review the results monthly and using online analytical resources we can spot define and determine area’s needing improvement or re-investment.

Our Digital Business Development Package is a complete bundle of all our services.

Every client is different with unique needs and requirements, but our complete packaged approach inherently allows EMPARC to continuously plan our work and then work our plan. For example, we can focus on Google and Search Visibility Optimization for the first quarter of a year but when it is advisable and workable to expand to Social Media Campaigns, Email Marketing Campaigns or more Creative and Development we revise new goals and get budget acceptance based on your constraints.

Additional digital business development campaigns EMPARC performs for Chimneymasters.com includes

Social Media Campaigns

One size does not fit all especially when it comes to Social Media webpage development, social media management and social media marketing.

Chimney Masters has put EMPARC in charge of representing the company across social channels as the sole voice of the brand. EMPARC responds to comments, compile campaigns and create content. Media accounts include NextDoor, Google My Business, Facebook, Twitter, Pinterest, YELP and more)

Backlink Marketing

A backlink is a link to your website on another company’s website. This brings additional sources of traffic and mostly low cost or cost free. These backlinks also tell the web-bots in search engines how other websites link to your content and increases your ranking with SEO. Backlinks are a strong part of the search engine ranking algorithms and with rankings this helps drive more traffic and this helps bring more customers.

Email Marketing

For Chimney Masters our creative and development teams designed professional webmail templates for distribution to past and prospective Chimney Masters clients.

For Chimney Masters, we chose Mailchimp email delivery services because it is one of the effective email marketing services, but primarily because they offer a free plan for small businesses. This reduced the cost to make it more affordable.

The Results

Chimney Masters has surpassed their digital business development and marketing goals and is currently experiencing an explosive growth rate. Today Chimney Master is no longer a one-man business. They have four trucks and employ over five people and still growing.

In 2022 we anticipate that Chimney Masters will hit their first 450K in total sales and partnership with other vendors to increase their expansion efforts.

Everything for Chimney Masters to excel in their Digital Business Development is in place, fully operable and delivering results.