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Digital Marketing

“Our daily efforts to help you succeed will become evident once you see your growing monthly website lead generation and sales reports”

Digital Marketing

Digital marketing (online-marketing) is the promotion of a company using the internet to communicate with existing customers, referrals and convert potential new customers. The vehicles used in digital marketing includes various tools like promotional emails, social media sites, web-based advertising as well as text and multimedia.
Digital business development is the creation of long-term values for an organization from customers, markets, and relationships and focuses on both reputational and lead generation campaigns through consumer or B2B (business-to-business) targeting
At EMPARC we start your projects by gaining a strong understanding of your industry and your company culture, products or services. We keep abreast of the latest trends or innovations in your industry, monitor your competition and share valuable information with you or your teams on where and how to get an edge before and after we develop a tailored made digital advertising campaign for your business.
We research and look for new opportunities to expand your digital business and beat the competition. We keep our finger on the pulse by working in cooperation with you.
Our combined efforts will ensure your digital marketing campaigns are in sync with your business goals. Our lead generation and reputational campaigns adds support to your projected sale figures and expanding profit goals

Digital Marketing Channels

Digital business marketing and planning is very industry specific. The same marketing channels for real estate would not be the same for example, financial services. We customize and engineer our digital marketing campaigns tailored for your business using search engine optimization as well as an arsenal of digital marketing channels.
The tools in our digital marketing channels toolbox include:
  • Google My Business
  • NextDoor
  • Pinterest
  • Amazon
  • Google AdWords
  • LinkedIn
  • Google AdSense
  • Home Advisors
  • Instagram
  • Zillow
  • Bing
  • Houzz
  • Angi’s
  • Thumbtack
  • Groupon
  • YELP
  • Twitter
  • BBB
  • Yahoo
  • Industry Backlinks

Digital Marketing Vehicles

The biggest benefit of digital marketing is the ability to access website traffic for analytical decision making, managing advertising costs and controlling the desired results of your marketing campaigns.
At EMPARC, investigative web-enabled software allows us to make pro-active analytical decisions to benefit our customers based on the resulting data. By converting the data into more comprehensive charts, graphs and spreadsheets our reports allow us to effectively measure the campaigns overall and detailed performance.
EMPARC can produce a variety of advertisements for your campaigns and we do not focus on a single marketing vehicle. We leverage multiple internet lead generating vehicles simultaneously while tracking and tweaking each ad campaign to maximize ROI (Return on Investment).
The most common digital marketing vehicles we use include:
  • Paid Advertising (CPC)
  • Search Engine Optimization
  • Social Media Markets
  • Affiliate Markets
  • Email Marketing
  • Backlinks, Marketplace Advertisements and Services

Digital Marketing Analytics

Digital marketing analytics provides insights and relevant quantitative data that allows EMPARC to identify which platforms work best for your campaigns, drive the maximum targeted traffic to your site and determine the best way to use your advertising dollars.
How we use marketing analytics for your digital business goals
  • Understand what kind of first impression you make
  • Figure out where your users are coming from
  • See where you rank in search engines
  • Set your goals
  • Use it for segmentation
  • Learn about user’s keywords
  • Study your competition
  • Make decisions on social media marketing (SMM)
Using digital marketing analytics, we can access a wide range of data and reports on website traffic and website visitor behavior. For example, as you see in the report below our client received 1,484 direct and 1,366 Google organic new users.
Direct visitors are individuals who typed in the web address directly. Googles catch-all for visitors not quantified under a search engine or websites. Direct sources can be referrals, word of mouth, they saw an advertisement, remembered or printed the name to visit later or a link in an email and more.
Our campaigns seem invisible at first, but that is until you see your growing lead generation and sales reports.
Per the report above, 1,366 and 1,484 (organic and direct) new users could be 2,850 potential customers visiting your website at no-cost. Even with a conversion rate of only 10 percent, that translate into 285 new potential customers in your digital business pipeline.
Insights on your website performance provides elemental views and how to create relevant changes to a campaign that will better navigate our efforts for achieving your digital business development goals. With social media and reputational campaigns providing relevant quantitative data, our marketing analytics easily allow EMPARC to identify which social media platforms drive the maximum, targeted traffic to your site.

Google Advertising Campaigns

At EMPARC we provide effective and innovative approaches to designing digital ads and managing successful paid search campaigns. We enhance our paid digital campaigns using keyword strategies, precision tracking, effective advertising copy, effective landing pages, competitive bidding, and ad results testing.
Google is THE search engine with the largest percentage of people using this powerful tool to search for what to do, where to go, and what to buy. The Google search engine has proven to be the most effective way of driving qualified traffic to our clients whenever potential customers are searching for their products and/or services, day or night. There are 63,000 searches performed on Google every second. One of the best vehicles for our small business internet marketing campaigns has been Google.
Depending on the Google Ad campaign, customers looking for your products or services type in a generic term and your company information appears on the first page of Google. Our well-designed Google SEO and AdWords’ campaigns will turn people from internet surfers into your next customer.
Our SEO/AdWords campaigns can generate an instant Ad response while cultivating your generic SEO, thereby producing immediate customer leads and driving higher sales.

Our Google Campaign Assets

Google AdWords

Google AdWords operates under a cost-per-click (CPC) model. That means EMPARC will target specific keywords on Google and create various campaigns that will make bids on the keywords and competing with competitors targeting the identical keywords. The bids we make are “maximum bids” — or the maximum we are willing to pay for an ad. The highest bidder with the most relevant keywords gets more impression and that means more clicks.
Google Ads alone (see the report above) sent 1,211 visitors of which 1,049 were new potential customers. Dependent of your ability to close these leads are significant but bear in mind these paid advertisements bring people looking for your product or service to your site and regardless of what they do once on your site, they know your name, service or products and could very well be direct visitors or a referral at another time.
For example: Take a look at Coke-a-Cola’s advertisements on television, print, all social media platforms and others. The reason they advertise all the time is because of branding and increased reputational coverage. Their entire advertising strategy is to increase brand name and reputational value which also helps them whenever a customer hesitates about buying their product

Did you know that Google
can also PAY you?

Google can also provide additional revenues to your business using their AdSense campaigns. Depending on the level of traffic and the type of website we have designed for you, millions of advertisers will compete for your ad space. This means more relevant ads and more ad spaces filled and money.
EMPARC currently manages multiple Google AdSense campaigns for several of our existing clients. Google AdSense campaign snippets and coding are installed into your website for the sole purpose of allocating the best space for Google’s ad placements and for monitoring and maintaining the highest paying and reputable products or services on your website(s). Google takes a commission but pays for per every click on your website advertisements,
Publishers get 68%, or 51% when using AdSense for reach. Depending on the niche, the commission can go from $0.08 to $15, with an average of $3 per click for publishers with extremely high traffic.
Commission varies but per click payouts will range between $0.20 and $15. Google will deposit your monthly commissions directly into your business account.
EMPARC can also provide an in-depth overview of your AdSense earnings by Key Metrics upon request.

Key metrics

  • Estimated earnings
  • Clicks
  • CPC
  • Matched ad requests
  • Ad requests
  • Ad requests coverage
  • Ad Impressions
  • Page views
Our daily efforts to help you succeed will become evident once you see your
growing monthly website lead generation and sales reports.

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We work hard to maintain high values that create genuine trust over time: quality, honesty, fairness and accountability. Once we have earned your trust we hope that EMPARC will become your go-to-internet-guru.

EMPARC
551 Eisenhower Drive
Frederick, Maryland 21703

(240) 608-7326

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